genius sports fan activation platform
A tactical case study of a mid‑tier professional soccer league that adopted Genius Sports’ fan activation platform through Sports Innovation Lab and saw fan engagement triple within six months - problem-solution
In six months the league’s fan activation platform drove a 3-fold increase in live viewership, merch sales, and in-stadium interactions. The partnership with Genius Sports and Sports Innovation Lab turned a $5 million tech spend into a 140% return on investment, reshaping how midsize leagues connect with fans. The